"This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. It sheds light -- and hope -- on one of the most overlooked, yet promising, assets on this planet: 12-year-old girls."- TEDtalk
For those of you who still think Nike is up to no good, try this one one for size. Nike's three minuet long kinetic type video launches their idea for, "The Girl Effect". The interesting thing, they don't even say their name in the commercial. I find it amazing that company with a pretty poor PR rep wouldn't plaster themselves all over this, yet they do not. maybe that's supposed to be the idea?
While this is an awesome example of kinetic type, I feel this ad could stop about 2 min in, but it keeps going. I feel it becomes almost too overstated yet the point is made. Young girls need our help.
Watch and let me know what YOU think...